Top Beauty & Cosmetics Websites in New Zealand

Key Insights on Top Beauty & Cosmetics Websites in New Zealand on September 2026

As of September 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 1.55M monthly visits. Its audience skews mobile-first (31.76% desktop / 31.76% mobile), and traffic is down month over month -11.8% and down year over year -2.43%. mecca.com holds second with 454.32K visits and a mobile-leaning mix (38.62% desktop / 61.38% mobile), while thinlizzy.co.nz ranks third with 333.65K visits.

Across the leaders, glowstudiosuk.com is the most mobile-first (100% of visits), whereas hairbeautyonline.co.nz is the most desktop-reliant (100%). Momentum favors bperfectcosmetics.com in the latest month (12,266.67%), while lovingtan.com shows the steepest pullback.

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 69 of the top 100 sites are direct-led, 23 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.